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Inspirational Leadership - You Don't Need to be Loud to Lead

If asked to describe the archetypal leader, most of us would probably reach for characteristics like ‘outgoing’, ‘bold’, ‘assertive’ or ‘self-confident’. The received wisdom is that extroverts make the best leaders, and research shows that people with extrovert personalities are far more likely to occupy management positions than their more reserved counterparts. But is it really as cut and dried as that?


While extroverts certainly have a number of strengths, there are scenarios where their tendency to dominate conversations can lead to conflict. Depending on the circumstances within a team or an organisation, introverted leadership can often be more effective. According to Wharton professor Adam Grant, determining which style will yield the better results generally comes down to who is being managed.

Together with colleagues Francesca Gino and David Hofmann, Grant found that introverted leaders generate better outcomes in environments where team members are proactive, willing to challenge the status quo and suggest alternative working practices. Unlike extroverts, who might feel threatened by such behaviour, introverts are typically willing to listen to new ideas and evaluate them accordingly. The impact of this is not just a more harmonious working environment; the research showed that proactive teams led by introverts are actually more profitable.


Rock’s six steps

These findings are echoed in the work of David Rock, whose book Quiet Leadership challenges the model of leaders as bold, charismatic, aggressively confident figures, who doggedly pursue their own agenda. Rather, Rock advocates a six-step, coaching-based approach in which managers:

  1. Think about thinking - giving people the room to think and taking steps to improve their thinking, instead of simply telling them what to do.

  2. Listen for potential - actively listening to team members and giving them time to arrive at their own solutions to the problems they are facing.

  3. Speak with intent - being succinct and specific in communication with team members.

  4. Dance towards insight - working collaboratively with others to generate new ideas.

  5. Create new thinking - understanding the present reality, devising alternatives and committing to change.

  6. Follow up - checking back in to assess progress, provide encouragement and set new objectives.

Rock posits a model in which managers take a back seat, leading team members to insight by listening to what they have to say, delving deeply into one issue at a time, and asking open questions.


The benefits of introverted leadership

Not only can introverts be valuable employees, but they also possess qualities that can make them great leaders. According to Grant et al, a great deal of the data on extroverted leadership is based on observers’ perceptions rather than actual performance. In their study, the team found evidence that introverts can in fact be just as successful leaders as extroverts, as long as they are managing a proactive team.

This theory is backed up by Jim Collins. For five years, Collins and his team examined the success of 11 particularly successful companies and discovered that, in every instance, the CEO was described as: “quiet, humble, modest, reserved, shy, gracious, mild-mannered, self-effacing, understated”. As Susan Cain points out, they were introverts.

Collins theorised that the most successful companies performed well because their leaders focused on hiring the best people, rather than focusing on end results. This strategy works well because introverted leaders tend to listen to other’s ideas before deciding which has the best chance of success. An extrovert, on the other hand, is more likely to put an emphasis on their own ideas and stick to them.


Management coach Jennifer B Kahnweiler offers Bill Gates and investment gurus Warren Buffett and Charles Schwab as examples of successful introverts: leaders who are quiet, but certainly not shy.


She points out that introverted leaders are more likely to be energised by solitude and regularly take time out to reflect on issues facing their organisation. This helps them make well-informed decisions, sparks creative ideas and leads to a responsive rather than reactive management style.


Top tips for quiet leaders

According to Susan Cain, author of Quiet: The Power of Introverts in a World that Can’t Stop Talking, it can be difficult for ‘quiet’ leaders to find a management style that suits their personalities. She offers the following tips for introverts who wish to lead in a way that feels authentic to them:

  • Know that the force is with you. Grant and Collins have demonstrated that introverts can be more effective leaders than extroverts. So, don’t worry about trying to conform to the norm. Focus instead on strategy and substance, and allow your proactive team members to run with their ideas.

  • Use your energy strategically. Accept that, as a leader, there will be times when you have to step out of your comfort zone and do things that drain your energy. Making sure you build enough ‘you’ time into your schedule will help keep your batteries fully charged.

  • Connect with employees in your own way. If you’re uncomfortable under the spotlight, find other ways to communicate with your team. Send an email or a handwritten note, but find a way of connecting with employees that works for you.

  • Schedule a time to walk the hallways. As an introvert, it can be all too easy to hole up in your office and spend the entire day at your desk. Make a point of setting aside time to catch up with your colleagues and address any concerns they may have.

  • Use your solitude to make great decisions. Don’t feel pressured into making big decisions in the middle of meetings. Instead, take the time to reflect when you’re alone and return confident in your chosen course of action.

While it’s clear that introverts can be just as effective as extroverts when it comes to leadership, it’s important to stress that they don’t necessarily make better leaders. As Grant et al. point out in their research, the most appropriate leadership style will inevitably depend on the circumstances surrounding a team or organisation. However, as more and more employees come to expect autonomy and flexibility in their roles, our perceptions of what a ‘leader’ should be may have to change.

Reference: Adam Grant, Francesca Gino and David A. Hofmann, ‘The Hidden Advantages of Quiet Bosses’ Harvard Business Review https://hbr.org/2010/12/the-hidden-advantages-of-quiet-bosses

Knowledge @Wharton, ‘Analyzing Effective Leaders: Why Extraverts Are Not Always the Most Successful Bosses’ http://knowledge.wharton.upenn.edu/article/analyzing-effective-leaders-why-extraverts-are-not-always-the-most-successful-bosses/


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